Point a critical eye to your check out process
Now take action
- Eliminate unnecessary steps. Don’t put to much focus on upselling (upsell in the cart, or upsell on the confirmation page and retro-add it to the order for bonus points) and only ask for information that is completely necessary in completing the transaction.
- Let the visitor know that you value their privacy and you have a secured site.
- Don’t keep the visitor in the dark about anything—clearly let the visitor know about shipping, return and tax issues.
- Remind them what they’re buying ;)
Stay tuned for tip number 7 to start optimizing your website called "Be ready and willing to help"